Our Team
Michael Nicastro
Founder & Chief Marketing Officer
Michael blends culinary roots with restaurant marketing and tech expertise to help restaurants grow. A culinary school graduate, former sommelier, and restaurant tech pro at SpotOn, he also led marketing for 60+ restaurants at Popmenu, building strategies across social media, SEO, email, SMS, and influencer campaigns.
During the pandemic, Michael launched a pop-up bakery, taught virtual cooking, and documented his Chinese grandmother’s recipes on TikTok and YouTube—highlighting his love for storytelling through food. Along the way, he built a community of 100K+ personal followers who connect with his authentic take on hospitality and content.
Today, he channels that experience into Manager Meal Media, helping restaurants connect with guests through marketing that feels natural, engaging, and scroll-stopping.
George Chen
Co-Founder & Creative Director
George is the creative eye behind Manager Meal Media, blending video production with social media strategy like a chef blending flavors. His father was a chef, which gave him an early appreciation for the artistry and dedication behind every dish. After starting his career in finance, George realized his true calling was creative storytelling.
That passion led him to found New Category, a creative studio that helps brands and companies stand out. Later, he co-founded Manager Meal Media to bring his expertise directly to restaurants, combining his love of storytelling with a deep respect for hospitality.
Today, George turns everyday service into cinematic content that feels authentic and engaging—allowing chefs to focus on what they do best while he makes their stories unforgettable.
Our Values
We care deeply about our clients’ success and believe every restaurant has its own story to tell. That’s why we take a tailored, collaborative approach, crafting strategies that reflect your unique essence and building long-term partnerships that help your restaurant shine.
Our team thrives on positive energy, respect, and authenticity. We support each other like family while encouraging growth, individuality, and creativity, ensuring everyone can bring their best to the table and deliver excellence together.