Who we are
Michael Nicastro
Founder & Chief Marketing Officer
A culinary school graduate and former certified sommelier, Michael founded Manager Meal Media to blend marketing strategy with hospitality, elevating restaurants. He has worked with top establishments like Union Square Hospitality Group, Atoboy, Fung Tu, Chipotle, and local Long Island pizzerias.
With 100K+ personal social media followers and expertise in video content, he blends culinary passion with innovative marketing. His experience includes WPP’s UPS Global Account and consulting 60+ restaurant owners at Popmenu, leading social media, SEO, email, SMS, and influencer strategies.
During the pandemic, he launched a pop-up bakery, taught virtual cooking, and documented his Chinese grandmother’s recipes on Tiktok and Youtube—highlighting storytelling in food. His mission: help restaurants connect with customers through authentic marketing.
George Chen
Co-Founder & Creative Director
With a creative spark and a passion for storytelling, George is one of the driving forces behind Manager Meal Media and New Category. Similar to a how a chef blends flavors, George blends the worlds of video production and social media strategy by helping restaurants craft compelling video content, freeing up the chef to do what they do best— serving their hungry customers.
George thrives on turning every brand into a visual masterpiece that stands out and shines online. Passionate, energetic, and always thinking outside the box.
George is on a mission to make your restaurant's story unforgettable.
Our Values
Client Values
Genuine Care and Authenticity: We are deeply invested in your success, staying true to the unique story and values of your restaurant to create content that genuinely reflects your essence.
No One-Size-Fits-All Approach: Every restaurant is unique. We craft tailored strategies to meet your specific needs, building sustainable, and long-term partnerships.
Collaborative Success: Great results come from teamwork. We bring dedication and expertise while partnering with you to ensure your restaurant shines.
Employee Values
Positive Energy and Support: We foster a culture of open communication, collaboration, and work-life balance, creating a supportive environment where everyone can thrive and succeed together.
Respect and Growth: We treat our team with kindness and care, like family, while maintaining healthy boundaries to encourage professionalism and personal growth.
Authenticity and Excellence: We honor each team member’s individuality and creativity, empowering them to contribute their best while ensuring quality, timeliness, and respect for everyone’s time and efforts.